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Website assessment for early stage biopharmaceutical company
Service Areas
Therapeutic Areas
Central Nervous System
Client Type
Pre-clinical client
Client Problems
- A small, pre-clinical biopharmaceutical company wanted to assess their current website among relevant users (Doctors and Venture Capitalists) and identify areas for improvement
What We Did
- Conducted primary research among Neurologists and Venture capitalists to review the website (n=9)
- Designed unaided website review process to understand unbiased thoughts from respondents
- Identified specific areas that were confusing or lacking in detail, and provided recommendations for improvement
Our Results And Insight
- Identified key unanswered questions after unaided review by respondents
- Created overall scorecard of website and identified strengths and key areas for improvement
- Provided specific recommendations to address areas of confusion or dislike
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Service Areas Details
Market Research (Qualitative)
Therapeutic Areas Details
Central Nervous System (Alzheimer's, Lysosomal Storage Disorders)