>

>

Website assessment for early stage biopharmaceutical company

Service Areas
Therapeutic Areas

Central Nervous System

Client Type

Pre-clinical client

Client Problems

  • A small, pre-clinical biopharmaceutical company wanted to assess their current website among relevant users (Doctors and Venture Capitalists) and identify areas for improvement

What We Did

  • Conducted primary research among Neurologists and Venture capitalists to review the website (n=9)


  • Designed unaided website review process to understand unbiased thoughts from respondents


  • Identified specific areas that were confusing or lacking in detail, and provided recommendations for improvement

Our Results And Insight

  • Identified key unanswered questions after unaided review by respondents


  • Created overall scorecard of website and identified strengths and key areas for improvement


  • Provided specific recommendations to address areas of confusion or dislike

See other case studies

Commercial Strategy case studies >

Market Research case studies >

Central Nervous System case studies >

Service Areas Details

Market Research (Qualitative)

Therapeutic Areas Details

Central Nervous System (Alzheimer's, Lysosomal Storage Disorders)

© 2019, First Principles Advisory Group. All Rights Reserved
SF Bay Area, Denver, Seattle, New York City, Cambridge
First Principles Advisory Group
1290 Howard Street Suite 323
Burlingame, CA 94010
(415) 669-5183
info@fpadvisory.net