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What is the product positioning strategy for two novel early stage IO candidates for global pharma company?
Service Areas
Therapeutic Areas
Oncology
Auto-immune
Client Type
Early Stage IO candidates
Client Problems
Which indications should the IO candidates be prioritized for?
How does the product positioning affect the overall IO portfolio for the company?
Go/no-go decision on mono / combotherapy
What We Did
Workshop with client for indication prioritization
TPP generation for each candidate across indications
Determined the impact of the candidate on the overall portfolio
Prioritized the indication selections
Our Results And Insight
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Estimated revenue potential
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Indication prioritization
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Portfolio management
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Service Areas Details
Commercial Strategy, Portfolio Management (Disease Area Strategy)
Therapeutic Areas Details
Oncology (Solid Tumor), Auto-immune
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