The focus of early stage development is on the clinical, as it should be. And throughout development every dollar is at a premium. However, those in the know recognize the tremendous importance of correct commercial strategy in the early stages of decision making. The wrong endpoint, the wrong TPP, the wrong delivery mechanism can destroy a product’s commercial viability even if it is approved. First Principles has a long history of getting commercial strategy right. We can provide the exact amount of support necessary when you need it to ace your commercial strategy while keeping FTE counts low and your focus on clinical development.