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Our Team

Years of Industry Experience

20+

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Mitchell Kossar

Mitch has worked for 20 years in multiple industries and with a focus in biotechnology, pharmaceuticals and military planning. He is experienced in business case development for novel therapeutics, market forecasting, valuation, disease area strategy, portfolio planning, business development assessment and operations. Therapeutic areas include oncology, immune-oncology, immunology and infectious disease. Prior to establishing First Principles Advisory Group in 2009, Mitch was a management consultant at Mars and Company, PIRA Energy Group, and BSA, Inc. Mitch has a CFA, an MBA from UCLA Anderson and a BA from Dartmouth College.

Specialties

Strategy, Market Research, Portfolio Management, Commercialization

Featured Case Study
Years of Industry Experience

15+

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Richard Koo

Rick has fifteen years of experience in biotechnology and pharmaceuticals. He has extensive drug development and business case evaluation experience while working at Genentech for 11 years, primarily as a project team leader for Avastin, Tarceva, and Raptiva. Experience includes leadership at all stages of drug development, regulatory approval, and launch. He has worked across various therapeutic areas, including oncology and immunology. He holds a JD from the University of Colorado, an MBA from Santa Clara, and a BS in Chemistry from UC Berkeley.

Specialties

Strategy, Market Research, Portfolio Management, Project Management, Operations

Featured Case Study
Years of Industry Experience

15

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Benjamin Rogers

Ben is a consultant and investment banking professional with expertise in a range of industries, including several years supporting the biotechnology and pharmaceutical sectors. He has deep corporate finance transactional experience, a focus on data and model driven decision making, and presentation design, building, and delivery to large audiences. Ben has a BA from Claremont McKenna College.

Specialties

Strategy, Portfolio Management, Project Management, Operations, Commercialization

Featured Case Study
Years of Industry Experience

20+

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Florence Bouvier

Florence Bouvier spent over 22 years working in the Biologics and Pharmaceutical Industry, in well-established companies including BioMérieux, Janssen Pharma and AstraZeneca/MedImmune. She has built expertise in various domains, such as Marketing, Market Research, Sales, KOL management, Alliance Management on local markets (France) and International (US-based). Her marketing experience covers Marketed Products with line extension or Product Launch and Global Product and Portfolio Strategy. Her therapeutic areas of expertise include Hemato-Oncology (more than 12 years), Infectiology, Anesthesiology, with the last 3 years spent on Immuno-Oncology, a highly promising approach in oncology developing at a very fast pace.

Specialties

Market Research, Technical

Years of Industry Experience

20+

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Michael Schlamp

Mike has more than 15 years of experience in biopharma commercialization and business development on both the industry side (Actelion, NeurogesX, Acologix) and the consulting side (ZS Associates). He has experience in commercial strategy, market research, forecasting, launch planning, and reimbursement planning for a range of programs from in-line to pre-IND. He has worked for First Principles Advisory Group since 2013, and he has assisted companies ranging from Fortune 100 Big Pharmas to private biotechs across a wide range of therapeutic areas (including ultra-orphan CNS, pain (acute and neuropathic), cardiology, immunology, asthma/ COPD, nephrology, oncology, neurodegenerative disease, and gastroenterology). Mike has a BS from MIT and a Ph.D. in Chemistry from the University of California, Berkeley.

Specialties

Commercialization, Strategy, Market Research, Technical

Years of Industry Experience

4

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Mathew Voghel

Matt has 4 years of experience in biopharma market research and commercial strategy consulting. His past work experience includes Ipsos, ZoomRx, and completing an internship at Boehringer Ingelheim. He specializes in both quantitative and qualitative market research, with a focus in oncology but experience in a wide range of therapeutic areas (including cardiology, neurology, immunology, vaccines, women’s health, and gastroenterology). Matt has an MBA and Pharm.D from the University of Connecticut.

Specialties

Strategy, Market Research

Years of Industry Experience

7

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Andy Ghosal

Andy is a Manager at First Principles and is based in the San Francisco Bay Area, where he is focusing on product strategy & market research. Andy was previously at Blue Matter, where his work included product launch & commercialization. Andy’s consulting and analytics experience approaches eight years across his prior roles at Blue Matter and ZS Associates.

Andy’s area of expertise includes product strategy, portfolio strategy, launch planning, market research, and business analytics.

Andy holds a BS from BITS-Pilani and an MBA from Cornell University.

Specialties

Product Strategy, Market Research, Business Analytics

Years of Industry Experience

Intern

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Avery Hill

Avery is currently a third-year student at UC Berkeley, pursuing a double major in Economics
and Molecular and Cell Biology (with an emphasis in Developmental Genetics). Outside of First
Principles Advisory, Avery works for the Arkin Bioenginneering lab at the Innovative Genomics
Institute. Her work consists of optimizing an elemental balance in a Martian biomanufacturing
system for the Center for the Utilization of Biological Engineering in Space (CUBES). Previously, Avery has also worked as a data analyst for the CoolClimate Network, which aims to provide insight into area-based carbon footprints.
Avery grew up in London and is passionate about scuba diving, neurotechnology, and skiing.
She is the Vice President of Scuba at Cal as well as an active outreach and consulting division
member at Neurotech@Berkeley (both student organizations). Avery also enjoys hiking, and in
the near future would like to attempt the John Muir trail on the US West Coast.

Specialties

Years of Industry Experience

3

Toby Kilroy

Toby has 3 years of experience in biopharma market research and operations consulting. His past work experience includes ZoomRx, Enterey, and early-stage startups. Previous market research projects have focused on pre-launch products and rare-diseases, and his operations experience includes the design and management of a global quality reporting system. Toby has a Masters in Translational Medicine from UC San Francisco and UC Berkeley and a BS in Biomedical Engineering from Case Western Reserve University.

Specialties

Strategy, Market Research

Years of Industry Experience

2

Cavan Bailey

Cavan has 10+ years of academic research experience in hematological transplant and solid tumor therapeutics, specializing in epigenetics, immunotherapy, and energy balance. He has two years consulting experience for clients in biopharma covering infectious disease, hematology, autoimmunity, and medical devices, last working with Kantar Group. He has published 9 peer-reviewed articles, including 5 first-author articles in the fields of oncology, hematology, and immunology.

He earned a Ph.D. in experimental therapeutics from MD Anderson Cancer Center, a B.A. in cell biology and neuroscience from Rutgers University, and an A.S. from Camden County College.

Specialties

Years of Industry Experience

Intern

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Lindsey Milisits

Lindsey joined First Principles Advisory Group as a graduate student studying translational medicine, the process of translating medical innovation to clinical reality. Prior to graduate school, she was a Senior Clinical Research Coordinator at Dana Farber Cancer Institute where she managed multiple clinical trials and executed research protocols within the Breast Oncology Center. In this role, she served as a liaison between pharmaceutical industry sponsors, global study sites, healthcare professionals, and patients. Lindsey also spent a year as a Leadership Development Consultant for a women’s non-profit organization, travelling around the US to mentor collegiate women. Outside of work she enjoys outdoor adventures, most recently backpacking through Peru and Southeast Asia. Lindsey earned her MTM, Master of Translational Medicine, from UC Berkeley and UC San Francisco, and her BS in Material Science and Biomedical Engineering from Carnegie Mellon University.

Specialties

Years of Industry Experience

Intern

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Christophe Langouët-Astrié

Christophe is a current pharmacology graduate student at the University of Colorado Denver, Anschutz Medical Campus. His research focus on glycosaminoglycans and their involvement in lung injury and injection. Working with critical care physicians, this research looks to reduce the presence and severity of infections in critical care patients. Prior research experience spanning 5 years include diagnostic development and bioinformatic analysis of disease progression in oncology. He holds a MS in Biomedical Science and Biotechnology from the University of Colorado Denver. In wanting to understand how therapeutics and diagnostics transition from the benchtop to clinical trials, Christophe started interning in spring of 2018. Consulting provided an opportunity to start to expand his industry knowledge and work with clients at various stages. With his pharmacology training, it has allowed him to work with clients in a variety of disease areas including oncology (solid and liquid tumors), neurology, cardiology, and muscular dystrophy. These projects entailed competitive landscape analysis to determine who are the leaders in a disease area, what clinical trials are ongoing and/or have success, and how are these trials are formatted. Other projects include market research and patient treatment journeys. This experience has provided him with the knowledge of how companies strategically choose their lead disease designation, how clinical trials are set up, and how companies plan their exit strategy. Once finishing his dissertation, Christophe hopes to continue helping companies, in-house or external, in the transition from pre-clinical to clinical testing.

Specialties

Years of Industry Experience

9

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Rosie Buckley

Rosie Buckley is management consultant and business development lead with First Principles Advisory. She has significant experience in life sciences with more than a decade working with and within companies focused on life science laboratory and research technology, pharmaceuticals, ventures, as well as a digital health start-up. She was a Senior Director in business and market planning with Life Technologies (formerly Applied Biosystems). Previously she was a Principal with Booz Allen Hamilton where she spent over seven years helping global Fortune 500 companies solve high priority strategic challenges. Rosie enjoys using her consulting skills to support great causes such as the Northern California Cancer Project and the Stanford Business School Alumni Consulting Team. She earned a BS in Chemical Engineering degree from the University of Washington and an MBA from Stanford Graduate School.

Specialties

Strategy, Portfolio Management, Project Management, Operations

Featured Case Study
Years of Industry Experience

20+

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Susan Garrahan

Susan has extensive biopharmaceutical commercialization experience built upon her strong analytical, strategic and leadership skills. She has a proven track record in a range of roles spanning therapeutic area and modality (from primary care chronic medications to specialty biologics), product lifecycle (pre-clinical, early clinical, pre-launch/launch and in-line), and geography (US and Global). Prior to joining First Principles Advisory Group, her prior experience includes 20 years at AstraZeneca / MedImmune and in various marketing, policy, and business analysis roles, and 5 years at Merck in commercial and product management roles. She holds a BA in Mathematics from the University of Virginia, and an MBA from Wharton at the U. of Pennsylvania.

Specialties

Strategy, Market Research

Years of Industry Experience

10

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Diana Starr

Diana has seven years biotech industry experience in business development, corporate development, strategic planning, and alliance management roles at Genentech and Perlegen. Her work includes: technical opportunity assessment including TPP development, competitive landscape, and revenue forecast development; cross-portfolio NPV and risk analyses for management reporting and executive presentations and long-range forecast and all primary market research for Pulmozyme brand. Diana has a PhD in Molecular and Cell Biology from UC Berkeley, and a BS in Molecular and Cell Biology from Yale University.

Specialties

Strategy, Market Research, Portfolio Management, Technical

Featured Case Study
Years of Industry Experience

3

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Russel Degener

Russel is a seasoned analyst with extensive experience distilling large datasets into decision-ready analysis. With First Principles Russel applies this skill most often for market and competitive intelligence, project management, and software development. He drives consultant deliverables ranging from competitive landscape to market evaluation and market research to client-tailored databases and data visualization. Russel has a BS in Enology with a concentration in Managerial Economics from the University of California at Davis.

Specialties

Data Modeling, Commercial Assessment

Years of Industry Experience

3

Avery Burke

Avery has degrees in mathematics and philosophy where he focused on the structures behind math, logic and language. Avery works with First Principles on data visualization using a wide variety of tools. In a past life, he worked professionally in the culinary arts and as a touring musician for 15 years. He continues to write music and tour when his schedule permits. He is currently studying functional programming, a subject he hopes will be of use in his current work.

Specialties

Data Modeling

Strategic Advisors

Jim Thompson

Years of Industry Experience

20+

Specialties

Strategy, Commercialization, Market research

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Josh Schwiesow

Years of Industry Experience

15

Specialties

Strategy, Operations, Pricing, Market Research

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Kristi Jones

Years of Industry Experience

20+

Specialties

Strategy, Portfolio Management, Technical

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Baruch Harris

Years of Industry Experience

13

Specialties

Strategy, Technical

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First Principles Advisory Group
1290 Howard Street Suite 323
Burlingame, CA 94010
(415) 669-5183
info@fpadvisory.net