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Market Research
Our Services
Our rigorous approach to qualitative and quantitative market research identifies your best opportunities and quickest paths to success. We have access to multiple recruitment databases, including a proprietary opt-in panel of more than 500,000 physicians worldwide from virtually all specialties. The panel also includes more than 100,000 allied healthcare professionals. These resources enable us to successfully conduct thousands of internet, phone, mail, and in-person market research surveys and achieve our clients’ objectives and seize their largest opportunities.
Subcategories
Qualitative Research
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In-depth phone interviews
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Focus groups (see Recruitment Panel)
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Mock P&T committees
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War gaming
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Patient flow/journey
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Unmet need
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Product profile testing
Quantitative Research
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Demand studies
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Forecasting
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Pricing
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Segmentation
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Buying process
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Promotion tracking and message recall
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Sales-aid and journal ad testing
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Advanced techniques (conjoint, maxdiff)
Recruitment Panel
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Thought leaders, specialists, general practitioners
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Allied health professionals (dentists, NPs, PAs, osteopaths, optometrists)
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Payers
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Nurses
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Practice Managers
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Hospital Admins
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Patients
Case Studies
Website assessment for early stage biopharmaceutical company
Market research for novel cell transplant procedure
Support services optimization for orphan specialty product portfolio
Demand modeling and scenario planning for a novel, mass-market agent for hypercholesterolemia
Positioning for a novel, ultra-orphan specialty drug: KOL and payer deep dive
What is the market potential for a novel formulation for treating Diabetic Foot Ulcers?
Launch messaging and positioning for a specialty product
Market research for novel oncology drug with NGS vs. IHC diagnostic strategy
US quantitative market assessment: novel therapy for infectious disease
"We have worked with FPA consistently over the past 5 years. They are a truly collaborative and pragmatic partner -- they help us crystallize our study objectives and efficiently execute studies to clarify key strategic issues and design a path forward."
-VP, Commercial. Mid-sized Biotech
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