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Support services optimization for orphan specialty product portfolio
Client Problems
- A mid-sized pharmaceutical client desired multi-year support to help define, implement, and market a suite of support services for their portfolio of premium-priced orphan specialty products
- Support services included enrollment, financial/ reimbursement, patient education, and monthly lab monitoring
- TA highly competitive with multiple launches expected during the project
What We Did
- 12 primary Market Research projects over a 3-year period across 4 stakeholder groups (physicians, nurses, payers, patients)
- Recommendations integrated findings across multiple channels (online, specialty distributor, and nurse visits)
- Helped increase compliance with treatment and lab monitoring
- Helped client maintain leadership position in highly competitive area
Our Results And Insight
- Clarified landscape of needs and satisfaction levels with current offerings
- Identified set of competitively differentiated service messages
- Recommended focusing lab monitoring services on top accounts with differentiated set of online offerings
- Determined mix of service outreach that would maximize convenience at low investment to client
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Service Areas Details
Market Research
Therapeutic Areas Details
Gene Therapy & Orphan Disease (Orphan)
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