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What is the go-to-market strategy in the U.S. for an Asia-based medical device startup company?
Client Problems
- Go-to-market strategy in the US and Asia
- Investment business case for lead product, and impact on company valuation for fundraising
- Need for a “roadshow” presentation about the company’s U.S. value proposition
What We Did
- Market landscape analysis
- Product revenue forecasting
- Competitive differentiation analysis
- Investment valuation (net present value; NPV)
- Sales force structure and growth analysis
Our Results And Insight
- Prioritized product features for
differentiation
- Go-to-market U.S. strategy, including salesforce
- Determined U.S. revenue potential
- Analyzed investment valuation (NPV)
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Service Areas Details
Commercial Strategy (Go-to-market Strategy, Valuation, Investment Deck Preparation)
Therapeutic Areas Details
Other Therapeutic Areas (Medical Devices)
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